A key factor for the growth of any business is the acquisition of new customers and the retention of existing clients. While customer acquisition is a key goal, it poses challenges, including potentially high marketing costs and efforts needed to close a sale. Companies, regardless of size and geography are looking to:

•  Expand their customer base
•  Minimize costs and customer acquisition lead times
•  Improve customer relationships by creating effective loyalty programs

Firstsource offers customized end to end customer acquisition solutions that address the Banking and Financial Services, Telecommunications and Media and Healthcare industries.

Expand Customer Base      Improve Customer Relationships                      Minimize Costs     Reduce Customer Aquisition Lead Times

Aquisition Back Office Services Process Efficiency

Outbound telesales Inbound telesales Cross-sell and Up-sell programs Direct marketing Data mining Mailroom activities Application processing Order management Account activation Origination Funding New policy processing Membership and provider enrollment   Customer surveys Data verification Policy verification Sales verification Provider verification

Channels Telephone Web Chat E-mail Fax

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Firstsource delivers effective solutions that:

• Increase the customer base through outbound sales telemarketing
• Provide better up sell and cross sell by leveraging inbound sales centers
• Deploy motivated and certified customer acquisition teams
• Leverage an extensive network of onshore and offshore contact centers
• Use i-lens®, which focuses on third party sales verification